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Top Mistakes Home Care Owners Make

top mistakes home care owners make

The best way to improve your home care management game is to always be learning. However, you don’t always have to attend a home care owners seminar to learn a new technique or best practice. Instead, you can learn a lot by failing, and by watching others make mistakes. 

Over the years, our experts have made their fair share of mistakes, and they have seen others struggle too. Here are a few common mistakes even the most seasoned home care owners make, and how you can learn from them.

Neglecting Social Media

Like it or not, nearly everyone uses social media to stay in touch with companies they care about. Without an active and professional social media presence for your home care agency, you can miss out on fostering a relationship with current clients, potential clients, and even staff members.

Slacking on Website Design

Your agency’s website should look just as good as, if not better than, your agency’s office. Unfortunately, many home care owners choose to skip investing money with professionals who can create and maintain a functional and branded website. Don’t make this mistake; your website should be easy to navigate and be a part of your agency’s marketing strategy.

Thinking Job Fairs Will Solve Recruitment Issues

Caregiver recruitment is crucial throughout healthcare, but home care agencies tend to struggle even more. While attending local job fairs should be a part of your priority list, job fairs alone will never solve your recruitment dilemma. Instead, choose to make recruitment a part of your daily and weekly tasks and automate those tasks as much as possible.

Not Developing a Caregiver Mentor Program

Caregiver retention is just as important as recruitment, and home care owners can struggle with finding ways to keep caregivers on staff. While some choose to focus on only retaining based on monetary methods, successful agency owners realize that caregivers also want to feel appreciated and empowered. A Caregiver Mentor program is an excellent way to not only help new staff members feel a part of the team, but to also recognize veteran caregivers in the agency.

Feeling Too Embarrassed to Ask for Reviews

Successful home care owners know that online reviews are just as important as word-of-mouth referrals, and aren’t afraid to ask for them. If you haven’t found a way to ask clients and family members for online reviews, you are missing out on getting word about your agency to potential new clients. Try to ask at least one person for an online review per month; it won’t take you long to see the quick results of your simple ask.

Not Asking for Help

Home care owners are often running a mile a minute, putting out new fires every day. However, successful home care owners know when to ask for help and when to delegate tasks to other capable staff members. Without knowing how and when to ask for help, you can quickly burn out, become frustrated, and even make poor decisions.

Does running a home care agency have you feeling overwhelmed? It could be because you just don’t have the tools you need to succeed. Our resource library is packed with articles that were designed to help you be creative and to be a leader in your industry. We are cheering you on!

Article written by Haley Burress.

Hi, my name is Wendell Scott and I help Home Care Agencies who are experiencing high caregiver turnover rates, have trouble coordinating client care and feel frustrated with their team to easily increase efficiency and scale their Home Care business.

I’d like to share with you my free Caregiver Recruitment Engine framework. In it, are the tools to help you develop a system to easily attract & hire caregivers (aka a repeatable system for recruiting quality staff), so you can organize your process, reliably recruit staff and efficiently scale your home care team.

The end result: 

Hire caregivers.

Faster than ever. 



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