Home care agencies struggle with recruitment for a variety of reasons. While turnover rates are high in the industry, your agency can still have an active pool of candidates who are ready to serve your clients. Caregiver recruitment requires flexibility and creativity; if you haven’t already started to pull referrals from these top sources, you are missing out on an opportunity to connect with potential new caregivers. Try adding these referral sources to your recruitment strategy one at a time. You’ll see the results sooner than you might expect!
You’ve heard us talk about successfully using social media to enhance your home care business for months, and for good reason. Taking time to connect with your online community can increase revenue, client confidence, and even partner referrals. However, perhaps the best thing you can use social media for is caregiver recruitment.
If you aren’t already utilizing social media for your agency, now is the time to start. Create an online personality that reflects your agency’s values and core mission, as well as a personality that is friendly, knowledgeable, and compassionate. Start conversations with clients, family members, and potential applicants on your feed. Don’t feel embarrassed to post that you are hiring for part-time or PRN positions, and create branded images that call out to the people who want to make a difference in the senior community but perhaps don’t have decades of professional caregiving experience.
Also, don’t forget to post a caregiver job description and job posting to your social media feed at least monthly. Facebook allows caregivers to apply without ever leaving the Facebook platform, which can increase the amount of interested applicants. Just be sure you are responding quickly and following up appropriately with candidates.
Do you have a successful caregiver referral program? If you haven’t started one, or if you aren’t seeing success with the program you currently have in place, consider a few of these components of good referral programs:
- Extra compensation for the referring caregiver
- A “sign on” bonus for the referred caregiver
- Keep limits and parameters realistic by getting rid of the “must be on the job for at least 6 months before the bonus is given”
- Honor a Caregiver Referral Expert at your annual staff awards
- Post about the referring and referred caregivers on your social media platform, as well as in a feature newsletter article
Your Agency Website
Most home care agency websites are not being used to their full potential. For example, your agency website should have a clearly labeled tab for caregivers, and it should take less than 3 clicks to get to an online application. Make sure your website is easy to navigate and that there is the potential for a candidate to fill out an application quickly.
Then, set up a drip marketing campaign for applicants that includes follow up emails about your benefits, salary, and service that goes out to applicants for a few weeks after they expressed interest. Grow your database by gathering email addresses at job fairs and other networking events.
Client or Partner Referrals
All too often, home care agency owners forget to connect with their clients and local partners when seeking caregiving candidates. Let family members know you are recruiting staff via a quick post in your electronic newsletter, and give partners your business cards to pass out to people they believe would be a good senior caregiver.
If you don’t already have a formal or informal client/partner referral system for applicants, consider making one now. Perhaps you can give a client’s daughter a gift card to a local restaurant for sending over an excellent new caregiver or a bottle of wine to a local partner who sent another good applicant. Get creative in how you appreciate the referrals and more will likely come your way.
How do you connect with new and potential caregiver applicants?
Article written by Haley Burress.
Hi, my name is Wendell Scott and I help Home Care Agencies who are experiencing high caregiver turnover rates, have trouble coordinating client care and feel frustrated with their team to easily increase efficiency and scale their Home Care business.
I’d like to share with you my free Caregiver Recruitment Engine™ framework. In it, are the tools to help you develop a system to easily attract & hire caregivers (aka a repeatable system for recruiting quality staff), so you can organize your process, reliably recruit staff and efficiently scale your home care team.
The end result:
Faster than ever.