The Do’s and Don’ts of Starting a Home Care Business

starting a home care business

Starting a home care business? That’s great! Welcome to an industry that will keep you on your toes, inspire you daily, and give you the chance to positively impact the seniors in your community. The work you do now, at the beginning of your agency’s journey, will set you up for success or stress in the months and years ahead.

We’ve compiled a list of what to do, and what not to do, when in the midst of your startup. Use these tips as a guide as you navigate your agency from dream to reality.

Do Remember Why You’re Doing This

As with any new business, the next few years are going to be full of every emotion possible. There will be days when you feel like you are making huge progress and other days when you feel like you shouldn’t have started the process at all. Keep yourself motivated to keep plugging along by writing down a few sentences about why you are starting your home care agency. Then, keep the reasons in a place on your desk or office where you can see them regularly. There’s nothing quite like reminding yourself of the bigger picture when you are in the middle of a new business startup.

Don’t Take It All On Yourself

You may be the owner of your new agency, but that doesn’t mean you have to do everything by yourself. Invest in hiring subject matter experts who can make your agency successful from the beginning. For example, can you find the money to hire a parttime nurse to set up your policy and procedure manual and begin interviewing caregivers for the startup team? Will you make the investment in a Marketing professional who can stir up community excitement about your new agency? If you aren’t an expert in something, hire someone who is so they can take those tasks off your plate and really shine.

Do Investigate State and Federal Regulations

It’s easier to start your agency off compliant than to reverse course later on down the road. As you apply for your business license and create policy/procedure manuals, ensure you are meeting all current state and federal regulations. Hire a lawyer with home care experience to review your work.

Don’t Skip Out on Online Marketing

Your new home care agency should have a professional website as well as a meaningful social media feed long before you begin taking clients. Your online presence is crucial as you begin to establish relationships with potential employees, clients, and referral sources. Most people will turn to an internet search when they are searching for home care agencies, so begin building your digital footprint early on in your startup process. This includes having an optimized and well-branded website and social media feed.

Do Start Recruiting Caregivers

Your home care agency relies on caregivers who provide exceptional services to your clients. Don’t wait until the last minute to begin your recruitment efforts. Instead, start the recruitment process early on using your website and social media feed to increase awareness and even to take applications. Having a caregiver team already trained and in place prior to taking your first client is a wise decision.

Good luck with starting a home care business! You are ready for the challenge.



Article written by Haley Burress.

Hi, my name is Wendell Scott and I help Home Care Agencies who are experiencing high caregiver turnover rates, have trouble coordinating client care and feel frustrated with their team to easily increase efficiency and scale their Home Care business.

I’d like to share with you my free Caregiver Recruitment Engine framework. In it, are the tools to help you develop a system to easily attract & hire caregivers (aka a repeatable system for recruiting quality staff), so you can organize your process, reliably recruit staff and efficiently scale your home care team.

The end result: 

Hire caregivers.

Faster than ever. 



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