Is your home care business strategy feeling a little bit stagnant? It’s common for the daily routine of client phone calls and caregiver recruitment to make your weeks feel a bit stale, but too much of the “same old, same old” can quickly drive your business into the ground.
Resist being ordinary and instead get innovative as you develop new strategies for your home care business. We’ve compiled a few of our favorite tips from experts who know what it’s like to try new interventions in order to gain more traction with the community. Try one or all of them over the next few months and you’ll quickly see that trying something new can increase your business and your bottom line.
Focus on Social Media
Listen, we know that managing social media can seem like one more tedious thing on your packed to-do list, but it’s worth the investment. Think about it: you work so hard to network with your community and referral sources, showing off your professionalism and knowledge. However, if you aren’t developing that same sense of professionalism and knowledge online, you are missing out on a chance to connect with other members of your community.
Social media is the perfect place to develop an online personality, leveraging yourself as a leader and expert. Aim to strike a balance of reliable content and friendly interactions to showcase your agency in a good light.
Invest in Online Strategies
Don’t stop at social media when it comes to your digital marketing strategy. Instead, decide to invest in a well developed and well-branded website. Keep your website simple while making sure your content is optimized for search engines so that new customers in your area can find you. Beyond your website, you can experiment with strategic email drip campaigns so that new referrals, clients, and even caregiver applicants can get to know more about you and your agency.
When it comes to getting new caregiver applicants, make it as easy as possible. Create a job post on your social media feeds and be sure to renew it monthly. Then, create an easy way for applicants to directly apply right on your agency’s website so that you capture and maintain their interest. Keep your careers webpage updated at all times and have a strong call to action to encourage browsers to fill out an application before they leave your site.
Find a Mentor or Inspiration Group
If you want your home care business to succeed, you need others who guide you forward and keep you encouraged. If you don’t have one already, find a Mentor who can meet you for coffee a few times per quarter and be your sounding board for problems you are facing. A Mentor can be an invaluable resource, and you don’t even have to find someone in the home care industry. Anyone with a successful business can provide advice and guidance that you can apply to your agency.
If a Mentor relationship isn’t one you are interested in, try joining a professional networking group that meets regularly. This isn’t a networking group, but is instead a group of professionals who talk about challenges candidly and brainstorm solutions.
Your home care business doesn’t have to rely on doing things the way they have always been done. Try something new! You will be surprised at the results.
In the meantime, download any of our resources geared to giving you even more tips to help your home care business succeed. We are here to cheer you on as you make small habit changes that will render big results!
Article written by Haley Burress.
Hi, my name is Wendell Scott and I help Home Care Agencies who are experiencing high caregiver turnover rates, have trouble coordinating client care and feel frustrated with their team to easily increase efficiency and scale their Home Care business.
I’d like to share with you my free Caregiver Recruitment Engine™ framework. In it, are the tools to help you develop a system to easily attract & hire caregivers (aka a repeatable system for recruiting quality staff), so you can organize your process, reliably recruit staff and efficiently scale your home care team.
The end result:
Faster than ever.